Sail had a functional Webflow site that looked outdated and failed to communicate the sophistication of their AI product to two very different audiences, hotel owners and restaurant operators. The messaging was generic, the design felt off-brand, and the site wasn't built to convert. We rebuilt it from the ground up, designing a dual-audience architecture that speaks directly to each visitor type, with a conversion-optimised layout, interactive product demo section, and a lead capture system wired to their newsletter. The result is a site that sells the product before a single sales call happens.